Considering Direct Mail? Make Sure It Does Not Go Sour By Sweeting Up The Offer!

Are you considering sending out direct mailers to prospective customer?

Remember that the key to any good direct mail is to get a response to an offer. And an offer is something you are providing for some sort of investment from the customer.

The important point to remember is that when you make an offer make sure that it is clear what you are offering, keep the offer something that is of value to your target market and make the offer something simple to get it.And don’t just offer your service or product. Sweeten up the deal!

Here are some sweeteners you can add to the deal:

Free Gift

Limited Time Introduction

Introductory Price

Relationship Discount

Trade-in Offer

Early Bird Discount

Free Trial

Last Chance

Long-Term Guarantee

Limited Edition

Enrollment Period

Money-Back Guarantee

Price Increase Announcement

Refunds and Rebates

Free Gift With Payment

Annual Membership Fee

Free When You Refer A Customer