Sunday, April 27, 2008

Better Your Businesses MPG ..From Your Office Seat Not Your Car Seat!

Gas prices having an impact on your sales and marketing efforts? Then change your focus on MPG! Instead of worrying about your Miles Per Gallon, focus on your Marketing Performance Goals. Stop putting so much of your money into paying for gas and coming away with nothing.

How? Redirect your efforts and money into non gas using marketing activities.

Traditional Approaches
There are traditional approaches like direct mail, emails, the phone, public relation releases, community involvement and advertising.

Non Traditional Approaches
Then there are non traditional but increasing growing ideas such as creating web sites and blogs; joining on-line networking groups like LinkedIn; downloading Skype for on line voice and visual communication; sending out emails (not just for communication but also for on-line brochures and newsletters as well as presentations, and the sign up and posting articles on sites such as digg and dil.icio.us.

Keep watching!
The Marketing Department Blog as we address several of these idea and we get you to start improving your MPG! Or write to us at marketingguys@gmail.com

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