In Difficult Economic Times Businesses Should Take Up Target Practice

Are your sales flat or declining? Are you thinking that maybe there is just no market for your business? Are you worried about failing? You are not alone! As the economic times worsen, business failures increase. Maybe it is time for you to take up target practice!

Think about what happens when you shoot a arrow at a target. What is your ultimate goal? To hit the bullseye right? Well think about your business as the bow and arrow. Your customers are all living in the bullseye.

Right now, if you are aiming for anything else but that bullseye, that is maybe the reason why your business is floundering right now!

Difficult economic times are not times to be overly ambitious and try to sell to the world. These are time you want to reach those people or businesses who will most likely purchase your product or service.

Think Local!
To start with, focus on your immediate area. The market within miles of your business. Then start to think about demographics. What are the demographics of those individuals or businesses that have a need and a want for your product. And more importantly will purchase your product...not just once, but will be repeat purchasers.

What Type Of Demographics?
For individuals those demographics include such factors as age, gender, life style, marital status, etc. For commercial customers think about their sales results, assets size, business type, staff size, growth history, their customer base, etc.

Know Your Bullseye?
One of the key reasons that businesses fail is because they do not know what their target market is. Who would most use your product or service? Older people or younger people? Small or large businesses? Who? And the answer to that question cannot be found in 5 minutes! It may take days or even weeks or even months.

It Will Pay Off!
But the effort will pay off! Once you have correctly identified the customers with the greatest potential for buying your product and services, then you are minimizing your efforts and expenses and maximizing your results! You would like that wouldn't you? It is all up to you!

Get A Work Sheet
Target Marketing is important in good economic times, and is ten times as important in poor economic times. For a worksheet on determining your bullseye, write to marketingguys@gmail.com